Tiger Woods Risks Losing Deals With Sponsors

[Carlos Baez]

Rating: En Fuego™

Tiger Woods' affairs are damaging more than his home life - he reportedly faces losing some of his mega-bucks sponsorship deals.

Global consulting firm Accenture Ltd. is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."

Accenture's announcement Sunday marks the company's first statement since allegations of Woods' multiple infidelities surfaced in recent weeks. The relationship between Woods and Accenture goes back six years, with the New York-based firm in 2006 crediting its "Go on, be a Tiger" campaign with boosted its image significantly.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," the company said Sunday, adding that "it wishes only the best for Tiger Woods and his family."

On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time, but didn't say it was terminating their relationship completely. Woods was hired by Gillette in 2007 and has been in ads for Gillette Fusion Power razors with titles like "Phenom" and "Champions" with other stars including tennis great Roger Federer and soccer player Thierry Henry.

Other sponsors continue to stick with Woods for the time being.

Electronic Arts said Sunday, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged."

Nike Inc. said late Friday it supports Woods' decision to take time off. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods. AT&T has said it is evaluating its relationship with the golfer. Tag Heuer’s Web site continues to display photos of Woods' wearing the Link and Golf Watch models.

Source: www.CyberHollywood.ning.com


http://www.braserossteakhouse.com/